Since launching Pencil Me In, the focus has been on creating impactful brands and delivering on this promise through the creative process, strategy, and execution. Notable clients include St. Vincent de Paul, Foodland Supermarkets, Metcash, IGA Liquor, Cellarbrations, The Bottle-O, AusCann Australia, the City of Adelaide, TAFE SA, and Local Cellars.
Building a brand starts with clearly defined objectives, which lay out a path through strategic intent. From here, brand guidelines play a critical role in helping businesses learn from and adhere to their brand’s core principles. Logos and taglines are crafted, and the design process extends to other brand elements such as corporate stationery, presentations, and promotional materials (including brochures, magazines, advertising, social media, websites, retail applications such as store designs, packaging, uniforms, vehicle liveries, point-of-sale materials, and any industry-specific requirements).
Together, these elements form a solid and sustainable foundation for brand growth.